About us
Welcome to Helmsman Sports, your trusted partner in navigating the complex and dynamic world of sports
We work with clubs, federations, investors and event owners to design, build and operate high-performance football environments, integrating world-class technical direction with professional-grade project execution, scouting intelligence and strategic planning.
Mission
To empower clubs and federations through innovative, data-driven, and technically advanced solutions in strategic consultancy, event and project management, and operational excellence. We combine cutting-edge technology with deep industry expertise to deliver measurable results. With a strong focus on emerging and high-growth markets in the Middle East, Asia, and the USA, we help our clients unlock new opportunities, optimize performance, and create lasting impact in the global sports industry.
Vision
Our vision is to be the leading global sports consultancy, recognized for merging technical innovation with world-class strategy to transform ideas into iconic sporting experiences. We aim to be a catalyst for growth in key emerging markets, specifically the Middle East, Asia, and the United States, by fostering strong partnerships and driving operational and technical excellence. Through innovation, precision, and collaboration, we empower organizations to reach new heights and shape the future of sport.
Clubs we worked with
Our Services
For Clubs
Technical Department Audit & Redesign
Restructure roles, workflows, and reporting across technical operations.
Scouting & Recruitment Strategy
Design or enhance scouting models, player ID systems, and evaluation tools.
Squad Planning Support
Support short- and long-term planning with financial, performance, and resale KPIs.
Academy Development Model
Create structured development plans with age-specific methodology and coaching progression.
Coach Mentorship Programs
Ongoing support and development pathways for technical staff across all levels.
First-Team Performance Operations
Integrate planning across coaching, medical, data, and logistics — match week to training cycle.
Pre-Season and Tournament Planning
End-to-end travel, training, and match coordination for camps or tours.
Match Day and Logistics Management
Design SOPs and oversee operational execution to reduce stress and error on game days.
(International) expansion projects Working with small or mid-tier clubs going global (new markets, sponsors)
For Federations
National Technical Framework (5–10 Year Plan)
Define player pathway, coaching curriculum, and elite development vision.
Coach Education & Licensing Delivery
Create compliant, modern education programs with blended learning and instructor QA.
Federation–Club Alignment Projects
Harmonize KPIs, coaching methods, and performance tracking between federation and pro clubs.
Technical Audits of Clubs (Licensing Support)
Perform reviews of club operations for licensing and development benchmarking.
National Team Operations Support
Professionalize logistics, planning, player onboarding, and inter-department coordination.
For Agencies, LOCs & Event Hosts
Project Management for Major International Sports Events
Full-cycle planning and delivery of tournaments or strategic cultural/sports initiatives.
Team Services & Venue Logistics
Handle operations for teams, training grounds, accreditations, and accommodations.
Budgeting & Risk Management for Sports Projects
Track timelines, vendors, risks, and costs across multi-phase initiatives.
Operational Strategy for Sports Ministries or Institutions
Align cultural or sporting policy with football-based programming and delivery.
Why choose us
Proven Track Record in Elite Football
We have led football operations, technical strategy, scouting, and development at some of the most respected football clubs in Europe and internationally.
Technical & Strategic Expertise
Our consulting model combines deep football know-how with high-level project delivery, bridging the gap between sporting ambition and operational execution.
Trusted by Clubs, Federations & Investors
From elite clubs to national federations to ownership groups, we have supported decision-makers in high-stakes environments. We speak the language of football, business, and performance.
Global Mindset, Local Understanding
We have worked across Europe, the Middle East, and Asia, allowing us to adapt quickly to local realities while applying global best practices in performance, governance, and development.
Modular & Flexible Engagement
Whether you need a full strategic partner, a temporary technical leader, or a focused project delivery team, we offer tailored formats that suit your organization’s structure, budget, and timeline.
We Drive Measurable Football Impact
Every project we deliver is designed to improve football performance, whether through clearer structures, smarter scouting, stronger development models, or smoother operations.
Let’s have a chat
We would love to discuss your project and bring it to life!
